Prius Name Headed To More Toyota Hybrid ModelsPrius Name Headed To More Toyota Hybrid Models

Homepage

Blog

Eric Loveday

September 19, 2009

0 Comments

Electric

In a meeting held between top Toyota executives and Toyota dealers across the nation, the company made it official that the Prius name will be seen on more hybrid models coming soon from Toyota.
The meeting was held in Las Vegas over the course of Tuesday and Wednesday this week. According to the executives on hand, the Prius name will be attached to “a family of models” that use similar hybrid powertrains.
A leading proponent of widespread use of the Prius name is long time Toyota dealer Earl Stewart. As Stewart said, “The Highlander hybrid and Camry hybrid do OK, but calling it Synergy Drive never resonated with consumers. But they can make hay on the Prius name. It’s a magic name. If somebody says “I drive a Prius” everybody knows what he means.
This is not the first time the company has talked about expanding the Prius name to other models, but the meeting does mark the first time that this has been openly discussed with both Toyota President Yoshi Inaba and Toyota CEO Akio Toyoda present.
According to Stewart, the Prius name will be carried on other hybrid models from the company, but the Prius will not become a sub-brand like Scion.
As many know, it’s all in the name. Toyota’s amazing success with the Prius as the most successful selling hybrid car of all time has many people fully aware of the Prius name. Placing that name on other hybrid vehicles will help buyers immediately relate that product to the successful Prius, a move Toyota should have probably made years ago.
Source: Automotive News

View original artcle at: “https://www.greencarreports.com//news/1035306_prius-name-headed-to-more-toyota-hybrid-models”

Electric

Add a comment Cancel reply

Comments (0)

mooie blote borsten

… [Trackback]

[…] Here you can find 22025 more Info on that Topic: autoseu.com/prius-name-headed-to-more-toyota-hybrid-modelsprius-name-headed-to-more-toyota-hybrid-models/ […]

Your comment is awaiting moderation

https://www.timesunion.com/marketplace/article/phenq-reviews-17525542.php

… [Trackback]

[…] Information on that Topic: autoseu.com/prius-name-headed-to-more-toyota-hybrid-modelsprius-name-headed-to-more-toyota-hybrid-models/ […]

Your comment is awaiting moderation

health tests

… [Trackback]

[…] Here you can find 76352 additional Info to that Topic: autoseu.com/prius-name-headed-to-more-toyota-hybrid-modelsprius-name-headed-to-more-toyota-hybrid-models/ […]

Your comment is awaiting moderation

About us

John Hendricks

Blog Editor

We went down the lane, by the body of the man in black, sodden now from the overnight hail, and broke into the woods..

VW electric car sales plunge: Why are Europeans returning to petrol?

April 11, 2024

By Angela Barnes Sales of Volkswagen electric vehicles in Europe fell by almost a quarter in the first three...

Volvo EX30 in the test: Really a premium car at a volume price?

Stephen Edelstein

November 16, 2023

It starts at 36,590 euros, but how good is the small SUV? The EX30 is Volvo’s designated bestseller:...

VW ID.7: Estate is not called Variant... It's a Tourer

Stephen Edelstein

November 16, 2023

The car will be presented without camouflage in the coming months The station wagon version of the VW...

MG4 XPower (2023) in the test: The inexpensive rocket

Bengt Halvorson

November 16, 2023

320 kW, all-wheel drive and 3.8 seconds to 100 allow you to hunt Porsches in a compact car...

With a market presence in 9 countries AutosEU is an important part of the entire EU alternative mobility industry. AutosEU empowers people to drive their dreams by making the buying experience more simple, efficient and stress-free.

+420 773 969 126

[email protected]

Náměstí I. P. Pavlova 1785/3, Nové Město, 120 00 Praha, CZ IČO: 09652914 VAT Number: CZ09652914